M&A concepts compared

Twelve of the most frequently-confused pairs in M&A vocabulary, side-by-side. Each comparison has a one-sentence difference, full-detail table, and when-to-use guidance.

EBITDAvsSDE

The two most common owner-adjusted earnings metrics in lower-middle-market M&A. They're close cousins — but the difference decides which multiple table you look at.

See comparison →
MergervsAcquisition

The two words get used almost interchangeably in the press, but the legal, tax, and governance mechanics are meaningfully different.

See comparison →
Asset dealvsStock deal

The single most important structural decision in a private-company M&A deal. Which structure the buyer and seller agree on affects taxes, liabilities, consents, and speed of closing.

See comparison →
PlatformvsAdd-on

Two fundamentally different roles in a PE roll-up strategy. Platform businesses anchor the strategy; add-ons compound it.

See comparison →
IOIvsLOI

Both are preliminary documents from a buyer expressing interest in a target. IOI comes first and non-binding; LOI comes second and locks in an exclusivity period.

See comparison →
LOIvsSPA / APA

The LOI kicks off exclusive diligence; the purchase agreement closes the deal. One is 3-5 pages and mostly non-binding; the other is 150-200 pages and completely binding.

See comparison →
EV / EBITDAvsEV / Revenue

Two ways to translate a company's size into an enterprise value. EBITDA multiple prices profitability; revenue multiple prices growth and market potential.

See comparison →
DCFvsComps

The two main valuation methods practitioners triangulate against each other. DCF is intrinsic; comps are relative. Neither is inherently better — both have known blind spots.

See comparison →
Buy-sidevsSell-side

The two halves of every M&A transaction. Buy-side represents the acquirer; sell-side represents the target. The mechanics look similar; the incentives are opposite.

See comparison →
RollovervsEarnout

Two ways to defer part of a seller's consideration. Rollover keeps you invested; earnout makes you prove the future. They look similar and behave very differently.

See comparison →
EscrowvsIndemnity

Escrow and indemnification are the two mechanisms that back a buyer's reliance on the seller's reps and warranties. One is the money; one is the promise.

See comparison →
NDAvsTeaser

The two documents at the very front of a sell-side process. The teaser markets the opportunity; the NDA gates access to real information.

See comparison →